that what we’re saying about our products is true. We can vouch for it now with GreenTag, the Declare Label and with PhD. PhD is the first of its kind in the world and is intended to help consumers make healthier buying decisions by rating businesses on the amount of toxic ingredients used in building materials. Declare is also a world-renowned certification scheme. It’s similar to GreenTag’s PhD program, although Declare looks specifically at products. [It displays] all the raw ingredients and [provides] transparency in that way. People might wonder why it’s worth investing in certification schemes that address similar areas. Our thinking behind it is that, as more people are clued in, customers and specifiers will be asking, “What products can we specify that specifically [have] this Declare label, or GreenTag label?” Despite the prevalence of greenwashing, do you see the future of sustainable design as being a positive one? Consumers want ‘healthier’ eco-friendly products. This can be seen across their personal and business purchasing decisions. Businesses these days don’t have much of a choice but to implement environmental sustainability strategies as part of their standard practices. Affordable building designs that are sustainable are a positive aspect and it’s here to stay. Consumers are savvier these days and expect businesses to be transparent about their products and services. Do you have any plans in the future moving forward with Weathertex? Without any glues or chemicals needed, our manufacturing process is exceptionally unique – and this process will never change. What we want to continue to do is [to] lead the way in the field of sustainable building practices and provide transparency to our customers and those in the building industry. Lastly, are there any standout projects from an environmental or social perspective that you’ve seen recently? The prefabrication market in Australia is evolving. You can see prefabrication of housing and units, and medium-density is gathering momentum, and that [in turn] lends itself to [builders and specifiers] using sustainable building materials as part of their product selection and construction processes. Strongbuild is building the first eight-storey timber high-rise, with a focus on timber and the sustainable building practices that go with it. That’s probably the most recent [that is] at the forefront of innovation, design and sustainability. We only use certified state forest or private hardwoods from controlled sources, and that makes up 97 percent of all our products. Jason O’Hagan, Managing Director of Weathertex